Hypebeast -
16 Jun 2025 11:35
SummaryMattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel's iconic toy brandsThe partnership aims to create innovative, AI-powered products and experiences for children with a focus on privacy and safetyBeyond consumer products, Mattel will also use OpenAI's AI tools, including ChatGPT Enterprise, to streamline internal operations, enhance product development and boost efficiency across the company.In a move set to revolutionize the global toy and family entert...
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